McDonald's Puts Focus Back on Beef With Angus Deluxe Launch
via adage.com
This could be interesting to watch as QSR continues its trek to raise the value and quality bar in one fatal swoop. Coffee program, premium burgers and more coming . . .I am sure of it. I think the one thing that still needs much work is the experience, consumers have become smarter and continue to expect more and more, you need to raise the experience bar as well.
McDonald's has an opportunity to separate from the QSR pack and do something cool. That is lead the way into a new era of fast food.
